TEDCO is an independent organization that strives to be Maryland’s lead source for entrepreneurial business assistance and seed funding for the development of startup companies in Maryland’s innovation economy. In Maryland and beyond, TEDCO is a resource of mentoring, funding and networking for entrepreneurs and start-ups that need guidance as they bring innovative concepts to market.
In recent years TEDCO had gone through a transformation process of trying to tell their story better and more succinctly. GDI was asked to look at a critical business tool, the annual report, used to drive legislative agendas. GDI created the theme TEDCO Inspired, to match the reset the organization was going through.
GDI created a design framework to help bring TEDCO core programs, key organizations and informational data to life. Using a forward looking design treatments and symbolic icons related to their core services, the cover design Inspired the target user to dive into the annual report content, while the internal content and imagery continued to help the end user digest and understand the mission and vision of the organization.